Such as many other social networks, Facebook is an effective tool in any marketer’s arsenal. But if you want to be successful with this tool, then you need to know how to use it.
Keep in mind that Facebook marketing and advertising is different from how the marketing on other social networking sites is done. It is because each tool has its particular purpose.
Just as you wouldn’t use a wrench to hammer in a nail, you need to be aware of how to use Facebook properly so that you don’t waste your time or your money on marketing efforts that will ultimately end in a time and cash failure.
Use Facebook to Drive Visitors an Affiliate Promotion
There are three marketing and advertising strategies that you can use to make you additional money on Facebook. The first method consists of driving people to an affiliate promotion. If they click through your Facebook post or even ad and make a purchase, then you’ll get a commission.
Many marketers offer a payment rate of 50%, but you should never choose a product based solely around the commission rate. If you promote bad products, users will catch on and you’ll end up permanently damaging your own brand for some quick cash.
That isn’t what you want to do if you’re in the Internet marketing sector for the long haul. When it comes to promoting a product to generate affiliate sales on Facebook, there are several things that you’ll want to consider.
The first is regardless of whether this product will help your audience. If it doesn’t meet a need or even fulfill a want, then you might not really find anyone who would want to buy it. And you could end up losing lots of cash if you use boosted ads to promote the wrong product to the wrong audience.
Once you’ve established that a product really will help your followers, you need to evaluate the item yourself. As an affiliate, your title is on the line, too. If one of your own followers buys this product and it doesn’t deliver the results that were promised, your status will be tarnished in their eyes.
One unsatisfied customer will always tell others. It’s far better to spend half an hour skimming the content of the product you plan to promote compared to it is to lose the trust plus loyalty of your followers.
Now that you’ve confirmed that the quality of the product you’ll be promoting really will help your customers, you need to exam the creator’s sales page. There are some marketers who are so eager to launch their product, they don’t pay enough attention to their sales page.
As a result, they have a great product that nobody will buy because of a poor landing page. If a sales page isn’t going to transform readers into buyers, then there is reason to pay to promote it to your own fans.
The only exception to this rule is if you’ve built a loyal audience that trusts your own word and is willing to buy an item that has a vague or poorly worded sales page. But be careful about marketing products with bad sales webpages too often.
You might even be able to get in touch with the seller and ask for something particular to be set up just for your visitors. You might even create a page yourself if they don’t have the skills and ask them to use that for your orders only.
When it comes to Facebook posts, pictures are what capture your audience due to the fact we live in a more visual entire world than ever before. Yes, you need great product sales text in your ad.
But if your picture doesn’t capture the attention of your followers, they won’t pause long enough to read your text. This is why picking an appropriate image to include with your ad is so important.
Sometimes, you can use a photo directly from the particular sales page if it’s a high quality image. Other times, the product creator may have “swipe” documents available with images that you can affix to your post.
But not every marketer is great with graphics. Maybe they were in a rush to launch and something went wrong with their graphics delivery — or maybe they didn’t take the time to employ someone who could create professional images.
When the images related to a product aren’t great, you still have two options. You can create your own images by using a website like PicMonkey. com or Canva. com. Both of these websites will allow you to create nice graphics, even if you have no prior experience.
If you don’t have the time or no longer want to create your own images, you can also purchase a photo. Stock sites such as depositphotos. com have millions of images that you can buy and use in your advertisement.
The content portion of your advertisement is important as well. Don’t worry about the size of your content – here’s why. What you really want to do is give the reader a feeling that they’re reading a real review from a real person.
One way to accomplish that is to personalize your review. For instance , if you’re promoting a product that will help your own audience lose weight without giving up donuts and other junk food, then you might start your review by mentioning the day you needed a meltdown because you’d unsuccessful your diet again.
By starting an overview with a personal story, you help your readers lower their safeguard and make them more likely to click through and buy the product that you’re referencing because they feel you can relate to them.
Keep in mind that a review that’s too glowing plus over the top time after time may put visitors on the defensive. This is why it can be helpful to list both the pros and the downsides of the product.
For example , you may point out that the diet program is great at providing you practical tips that you can use right away, but that you wish the course experienced focused on what to do if you’re an psychological eater as well – or you desire it gave a set of recipes to incorporate into the plan.
Once you’ve finished the review, you can create your Fb post. But before you do, look at where you’ll be directing your audience to visit once they click on your ad. No longer direct them to a post in your blog where they can then click through to the product.
This adds an extra step to the sales process plus makes them more likely to abandon their purchase before they complete it. Instead, you should have the link for your advertisement direct to the sales page of the product.
This means you’ll have fewer buyers losing their particular way – and as a result, you should be making plenty of affiliate commissions. Keep in mind that nobody on Facebook signs up to a web page to be sold to 24/7.
Your affiliate posts and ads should be sprinkled in among many valuable posts that share free ideas and insight with your Facebook enthusiasts. Whenever you share good products and articles with your audience, the chance of them expressing it with their followers increases.
One of the great things about affiliate income through Facebook is that you have the potential to promote both tangible and digital products. If you’re in the diet niche, for example , you can review both.
You might do a review of an info course from ClickBank one week : an ongoing review, or maybe even a challenge for your group. The next week, you might write-up a review of the new treadmill or barbells you just bought off Amazon.
Fb is a great way to get going with your affiliate sales if you don’t yet have an internet site of your own. You attract some like-minded people to your page, pepper associated with good advice, and periodically promote what you deem acceptable to your followers.
Create a List Through Facebook
Facebook articles aren’t just useful for earning affiliate commissions. They can also be used to grow your email list. As a marketer, among the best things you can do is to focus on your subscriber volume.
These are people in your specialized niche who are eager to hear from you and have given you permission to email all of them information. While growing your e-mail list may not necessarily make you any money today, it can help you earn money afterwards.
This is because subscribers allow you to sell to them in the future many times over. So , when you may miss out on the opportunity for immediate cash, you can nurture a valuable romantic relationship with subscribers and turn them in to future buyers.
Before you purchase your Facebook advertisement or make an organic post, you should focus on creating a freebie. You want to offer your potential subscribers an opt in offer they can’t ignore.
In order to come up with this freebie, you’ll need to discover what buyers in your market want most. You can start your research by looking at forums in your industry. For example , if you’re in the pain management industry, then look for chronic pain community forums.
Then begin looking for similar strings made by the forum users. You’ll use these threads to note designs and how users describe their aches and pains. This information will be helpful when you go to compose your report.
From hundreds of community forum threads, you might notice that the number one issue on the forum is that back pain limits most users’ activities. You could take this information and create a free around this need.
Your freebie could be about how to live with back discomfort without letting it take over your life and robbing you of daily activities like walking and running. But you will still still need to go beyond that.