The Tricky Issue of Duplicate Content & What Google Says About It

Being a full-time online marketer means you have to maintain a close watch on how Google is usually ranking pages on the web… one serious concern is the whole issue associated with duplicate content. More importantly, how does having duplicate content on your own site and other people’s sites, affect your keyword rankings in Google and the other search engines?

Now, recently it seems that Google is more open about just how it rates content. I say “seems” due to the fact with Google there are years and years of mistrust when it comes to how they treat articles and webmasters.
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Google’s whole “do as I say” attitude leaves a bitter taste in most webmasters’ lips. So much so, that many have had more than enough of Google’s attitude and ignore exactly what Google and their pundits say altogether.

This is probably very emotionally fulfilling, but is it the right route or attitude to take? Probably not!

Due to the fact, regardless of whether you love or hate Search engines, there’s no denying they are King associated with online search and you must enjoy by their rules or leave plenty of serious online revenue on the table. Right now, for my major keyword content/pages even a loss of just a few places in the rankings can mean I lose hundreds of dollars in daily commissions, so anything affecting my rankings obviously get my immediate attention.

So the whole tricky issue of duplicate content has caused me a few concern and I have made an ongoing psychological note to myself to find out every thing I can about it. I am mainly concerned about my content being ranked reduce because the search engines think it is duplicate content material and penalizes it.

My situation is compounded by the fact that I am heavily into article marketing – the same articles are featured on 100s, some times thousands of sites throughout the web. Naturally, I am worried these articles will dilute or reduce my rankings rather than accomplish their particular intended purpose of getting higher ranks.

I try to vary the point text/keyword link in the resource containers of these articles. I don’t use exactly the same keyword phrase over and over again, as I am nearly 99% positive Google has a “keyword use” quota – repeat the same keyword phrase too often and your highly linked content will be lowered around 50 or 60 places, basically using it out of the search results. Been generally there, done that!

I even such as submitting unique articles to certain popular sites so only that will site has the article, thus getting rid of the whole duplicate content issue. And also this makes for a great SEO strategy, specifically for beginning online marketers, your own site will take some time to get to a PR6 or PR7, but you can place your content and links on high PR7 or PR8 authority sites immediately. This will bring in quality traffic and assist your own site get established.

Yet another way I combat this issue is by using the 301 re-direct so that traffic and pagerank flows to the URL I would like ranked. You can also use your Google Website owner Tool account to show which edition of your site you want ranked or featured: with or without the “w watts w”.

The whole reason for doing any one of this has to do with PageRank juice — you want to pass along this ranking fruit juice to the appropriate page or content material. This can raise your rankings, particularly in Google.

Thankfully, there is the relatively new “canonical tag” you can use to tell the major search engines this is the page/content you want featured or ranked. Just add this meta link tag to your content that you want ranked or featured, as with the example given below:

hyperlink rel=”canonical” href=”place your preferred link here”
Anyway, this whole duplicate issue has many faces and sides, so I like going directly to Google regarding my information. Experience has shown me personally that Google doesn’t always give you the full monty, but for the most part, you can follow what they say. Lately, over the last year or so, Google seems to have made a major policy change and are informing webmasters a lot more information on how they (Google) rank their index.

So if you’re concerned or interested in finding out read more about duplicate content and what Google says about it try these helpful hyperlinks. First one is a very informative video clip on the subject entitled “Duplicate Content and Multiple Site Issues” which is introduced by Greg Grothaus who works for Google.